Prime Highlight
- ZEE’s R.I.S.E initiative held a high-energy Pune edition, focusing on collaboration, future-ready brand strategies.
- The event showcased ZEE’s advertising ecosystem, combining storytelling, strategy, and omnichannel media solutions to help brands grow with measurable impact.
Key Facts
- The Pune R.I.S.E edition followed successful events in Mumbai, Delhi, Bengaluru, Chennai, Kolkata, and Coimbatore, gathering marketers, entrepreneurs, investors, and regional business leaders.
- ZEE’s media network includes over 50 TV channels, ZEE5, a large YouTube network, social platforms, regional IPs, and influencer partnerships, all highlighted during the event.
Background
Zee Entertainment Enterprises Ltd. (ZEE) strengthened its flagship R.I.S.E (Results, Integration, Strategy and Engagement) initiative with a high-energy edition in Pune, reinforcing its focus on supporting India’s fast-changing business and marketing landscape. After successful events in Mumbai, Delhi, Bengaluru, Chennai, Kolkata and Coimbatore, the Pune chapter gathered marketers, entrepreneurs, investors, and regional business leaders for an evening centred on collaboration and future-ready brand strategies.
The event included keynote speeches, category-focused talks, and hands-on showcases that showed how ZEE’s advertising system helps brands grow with purpose. The evening began with remarks from Laxmi Shetty, Head of Advertisement Revenue (Broadcast & Digital), who highlighted ZEE’s omnichannel strengths, strong content expertise, and combined media solutions that create measurable value for advertisers
Industry experts shared insights from different sectors. Angel investors said they chose to back eMedica because of the health-tech firm’s vision in a fast-growing market. Sunil Musti, Investor and Head of Strategy at Medica, and Hemanth Rohera, Founder & CEO, explained how new health-tech brands can earn trust and gain visibility using different advertising strategies.
Legacy brands also took the spotlight. Zelam Chaubal of Kesari Tours talked about updating a long-standing brand with fresh communication, while Girish Chitale of Chitale Group explained how consistency, craftsmanship, and product quality create lasting brand impact.
Manoj Gokhale, Director – Media & TA, led a practical session called “The Media Mix Decoded” and gave attendees clear tips on combining strategy with data-driven media planning. Tanmay Kanitkar of Anuroop Wiwaha added a cultural view, showing how changing marriage trends affect what consumers expect.
During the event, ZEE showed its strong media network, including over 50 TV channels, ZEE5, a large YouTube network, social platforms, regional IPs, and influencer partnerships. Looking back at the Pune edition, Shetty said R.I.S.E keeps combining storytelling with strategy to create a single platform for brand success.
R.I.S.E remains a collaborative space designed to help businesses translate media investments into strong, measurable outcomes.
